Midnight – Dark Chocolate Edibles

The Holiday season brings out the goodies. Assorted chocolate brands fill holiday bowls and can be savored at seasonal gatherings. For Halloween, I received a bag of Lindor chocolates, which triggered a product idea that lead to research. Cannabis Industry of Edibles. CBD and Cannabis infused products are becoming mainstream. And the products I saw were mostly gummies. I thought, why not dark chocolate edibles?   wanted to create a different brand story for dark chocolate edibles, one of elegance and fine taste similar to high-end chocolate brands. Here’s my concept product: Midnight – Dark Chocolate Edibles.

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Product Concept
Naming
Brand Strategy
Brand Design
Package Design
Content Creation
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